Master of Commerce in Strategic Marketing

Master of Commerce in Strategic Marketing

RATIONALE

To make a breakthrough and survive in both the local and the international business arena. There is need for sound and sustainable marketing strategies through Strategic Marketers. Strategic
Marketers are needed to develop survival strategies for domestic companies in international markets. Marketing has been identified as the cutting edge and priority in all the sectors of the economy. Holders of the Master of Commerce Degree in Strategic Marketing will have competencies in strategic marketing across all sectors of the economy.

CAREER OPPORTUNITIES

• Marketing Executive / Manager
• Marketing Consultant
• Retail and Merchandising Manager
• Brand Manager
• Marketing Research Analyst
• Sales Manager
• Customer Service Manager
• Logistics and Supply Chain Analyst
• Distribution Manager
• Marketing Strategist
• Business Development Manager
• Web Marketing Specialists
• Marketing Communication Manager
• Product Development Manage

ENTRY REQUIREMENTS

• First Degree in Marketing and/or Entrepreneurship,
Post Graduate Diploma in Marketing with recognized
professional bodies like IMM and CIM.
• Candidates who do not have these minimum
academic qualifications but have five years relevant
work experience in a related field OR any equivalent
qualification will be considered.

PROGRAMME DURATION

The programme will run over a duration of 24 months
(2 years)